Recently I had been hearing about a new way to have a unique identification of almost anything by QR codes. I had seen some of these square set of dots and not thought much about about them. Then out of the blue I see an on line initiative where a company called Cellar Key has arranged there QR codes and have a few wines that have their own QR code. I was able to get a bottle of these and see this code for myself. Well I thought now what? So I downloaded a free iPhone App for a QR code reader and tried it myself. So what happened, I hear you ask.
What does QR mean – well it is as simple as Quick Response Codes. That is exactly what it is – very quickly a reader can put information at ones finger tips.
The QR reader when it scanned the code, directed the phone to a web site that showed me information about the wine that was in front of me. Below is some of the information that was shown, including wine information, tasting notes plus winery data as well.
So what does this mean for us as consumers?
Well firstly, we can walk into a wine store and use a free resource to fins out a bit more about some of the wines in front of us, from the wide range of wines and labels that most of us have no idea what is likely to be in the label. Sure Cellar Key only have a few wines this feature works for but one has to start somewhere. I can see this concept getting stronger as we the wine punter sees how our iPhone (and I assume for Android phones as well) works.
Secondly, what does this mean for consumer products like wine – well the sky is the limit. Special offers and data of all sorts could be delivered to your smart phone in an instant. Who said I am too old to be interested in the new technology!